The Film:

A documentary from Emmy-nominated filmmaker Susan Lacy (Spielberg, Jane Fonda in Five Acts) that looks back on Ralph Lauren's long career as a designer and explores the role his brands played in fashion history.

CAMPAIGN GOAL:

Promote the documentary's premiere through social content that appeals to fans of fashion, Ralph Lauren, and HBO documentaries (without looking like ads for the Ralph Lauren brand itself).

PLATFORMS:

Facebook, Instagram, Twitter, Giphy