The Show:

New comedy series from Danny McBride following the televangelist Gemstones family as they lead their megachurch following with humility, righteousness, and greed (but mostly greed).

CAMPAIGN GOAL:

Create engaging social content introducing fans of comedy and Danny McBride to the over-the-top Gemstones family and their hilariously hypcritical brand of righteousness (while steering clear of mocking religion) ahead of premiere. Build momentum throughout the season with in-world posts continuing the Gemstones story and highlighting the funniest lines and scenes from each episode.

PLATFORMS:

Facebook, Instagram, Twitter, Giphy