The Film:

A documentary investigating the rise and fall of Silicon Valley healthcare startup Theranos and its enigmatic founder, Elizabeth Holmes.

CAMPAIGN GOAL:

Generate social buzz and excitement for tune-in through paid social content highlighting the film's most intriguing hooks. Lean into conversation drivers such as the story's true crime elements and Elizabeth Holmes's baffling deceptions to appeal to viewers who might not otherwise be interested in corporate malfeasance.

PLATFORMS:

Facebook, Instagram, Twitter