The Show: |
HBO tentpole and Emmy-nominated drama series known for its sharply comedic portrayal of the Roy family, back for its second season. |
CAMPAIGN GOAL: |
Encourage catch-up and binge-viewing of Season 1 among opportunistic audiences and existing fans leading up to the launch of Season 2. Drive awareness, tune-in and buzz by spotlighting snappy dialogue and fan favorite character dynamics in shareable social creative that leans into the show's comedic elements and family drama. |
PLATFORMS: |
Facebook, Instagram, Twitter, Giphy |