The Show:

HBO tentpole and Emmy-nominated drama series known for its sharply comedic portrayal of the Roy family, back for its second season.

CAMPAIGN GOAL:

Encourage catch-up and binge-viewing of Season 1 among opportunistic audiences and existing fans leading up to the launch of Season 2. Drive awareness, tune-in and buzz by spotlighting snappy dialogue and fan favorite character dynamics in shareable social creative that leans into the show's comedic elements and family drama.

PLATFORMS:

Facebook, Instagram, Twitter, Giphy