The Show:

HBO's dark comedy starring Bill Hader, Anthony Carrigan, Sarah Goldberg, Henry Winkler, and Stephen Root — all of whom were nominated for Emmy Awards in the show's second season.

CAMPAIGN GOAL:

Arm socially active ensemble cast with character-centric reaction GIFs that highlight the Barry's one-of-a-kind combination of humor and pathos. Leverage new social features such as Instagram/Snapchat Stickers to connect with fans and spread awareness of the show's second season.

PLATFORMS:

Facebook, Instagram, Twitter, Giphy