The Show:

An action-packed crime drama set during the brutal Tong Wars of San Francisco's Chinatown in the late 1800's. Based on writings from Bruce Lee's notebooks and informed by his legacy.

CAMPAIGN GOAL:

Generate buzz and excitement among Cinemax subscribers and Bruce Lee fans by publishing high-octane social creative in the run-up to the series premiere. Drive further conversation within the martial arts community by leveraging UFC athletes in an eye-catching influencer campaign. Sustain tune-in throughout the season with episodic creative posted weekly on all Cinemax channels.

PLATFORMS:

Facebook, Instagram, Twitter, Giphy