The Show:

A fast-paced, noir-inspired crime show starring Carla Gugino as reluctant thief Daisy "Jett" Kowalski.

CAMPAIGN GOAL:

Develop high-impact social creative to drive awareness, tune-in and buzz for JETT's nine-episode first season. Showcase sleek cinematography and snappy one-liners from star Carla Gugino to attract Cinemax subscribers with affinity for action and female-led programming. Boost reach by arming socially active ensemble cast with character-specific content for their own channels.

PLATFORMS:

Facebook, Instagram, Twitter, Giphy